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Search engine optimization (S.E.O) is a substance foreign to many people. Rarely a day passes when I do not get asked a few questions on the topic. So I decided to publish this article in the FAQ hopes it will help people to understand the basics, and make them a little more comfortable with the whole area. Q: Why Search Engine important to me? A: 85% of all website traffic is driven by the search engines. The only online activity more popular than research is a messaging service. 79.2% of American users do not go to page 2 of the results. 42% of users click on the no.1 result. For the under-40 years, the Internet will become the most used in the media the next 2-3 years. Q: How do search engines decide their ranking? S.E.O Expert A: IMPORTANT: You can not pay a search engine in exchange for a high ranking in the natural results. You can get a high if your content is deemed relevant by the search engines. The search engines to identify content for their search results by sending spiders robots exploration (analysis) and index your site his (record) details. Complex algorithms are then used to determine if your site is useful and should be included in the search engines search results. Q: Can I simply not pay for a senior? A: No. The biggest concern for companies search engine like Google and Yahoo is to find the content that will bring them more traffic (and thus more advertising revenue). In other words, their results must be relevant. The results relevant is a good search engine; irrelevant results allows for a short-lived search engines. Most search engines these days with two kinds of results, whenever you click Search: "X Natural / Organic is the real search results. Results that most users are looking for and which form the largest part of the window. For most searches, the search engine displays a long list links to sites with content that is related to the word you searched. These results are ranked according to their relevance and importance. "X Pure Paid advertising. This is how search engines make their money. Advertisers pay the search engines to display their ad whenever someone is looking for a word that is related to their product or service. These ads are similar to that of search results, but are usually labeled Sponsored and normally take a small portion of the window. Q: How can I get a good ranking? A: There are four stages: Step 1 - Use the right words on your site Step 2 - Get lots of relevant sites to link to yours Step 3 - Use the right words in these links Step 4 - Have a lot of your content and add more regularly Q: What is search engine optimization (S.E.O)? A: Search Engine Optimization (S.E.O) is the art of creating a Web site that is search engine. That means: 1. using the right words in your copy 2. using the right words in your HTML 3. structure your site correctly 4. design your site For more information on these elements 4, download our "S.E.O eBook" Secrets of S.E.O Services . Many people use S.E.O also describe the other ingredients in a high-ranking, "Link Popularity". Q: What is the link popularity? A: Think of the search engines as a big election. All sites in the world are candidates. The back links are votes. The more votes (links) a candidate (website) has, the more important it is, the higher its ranking. Link popularity is all about the number of links you have, and how you can get more. Links to your site on search engines to tell how your site is important. They assume that if it ¡| s important enough to many other sites to link to it ¡| s important enough for them to appear at the top of the ranking. Links are the most important factor in the ranking. In general, the more you link to your site from other sites, the higher your ranking. Q: Are there any links better than others? A: Yes! Ideally, such as those related to: 1. from relevant sites (sites that use the same keywords); 2. comes from important sites (have a good ranking); 3. include your keyword within the text link; 4. includes various link text (not the same link text each time), and 5. comes from a page that contains links to several other sites. When a search engine sees a link that meets most or all of these conditions, she said, Hey, this site must be credible and important, because others in the same sector are pointing towards it. Q: How do I get lots of links to my site? A: There are several possible ways to generate links. Some are dubious (like auto-generation software and sites set up by webmasters simply to host links to other sites) and I won’ t discussed here. Others, such as those discussed below, are legitimate. 1. Add your site to DMOZ and Yahoo directories (and other free directories) 2. Check where your competitors links are from 3. Write and submit articles for publication on the Internet 4. Swap links 5. Partner websites 6. pay for the bonds Q: What do you think is the best way to get a good number of links? A: Article PR. Writing articles useful and leave other webmasters to publish free of charge in exchange for a link in the byline. PR of the article, you do not have to pay for the link, you determine the content of the page containing the link, you determine the link text and the link is more or less permanent. A single article can be replicated hundreds of times, and each time is another link to your site! For more information, read divinewrite.com / seoarticles.htm or visit ArticlePR.com. Q: How can I write a good article PR piece? A: See divinewrite.com / seoarticles.htm. Q: How can I get a good classification using free reprint content? A: See our signature. Q: How long does it take to get a high rank in search engines? A: A long! It is impossible to say how long you will need to spend generating links, but you can be sure it will be a while, whatever the method of generation link you are using. You just have to keep at it until you have achieved a high ranking. Even then, you will still have to devote some time during the task, otherwise your ranking declines. Q: What is the Google Sandbox, and is it true? A: The Google Sandbox theory suggests that whenever Google detects a new website, it withholds its rightful ranking for a period while it determines whether your site is a genuine, credible, long term site. It does this to discourage the creation of SPAM websites (sites which serve no purpose other than to boost the ranking of some other sites). There is a lot of anecdotal evidence supporting the theory, but there are also many discount. Nobody categorically proved its existence. Q: What is the link Google depreciation filter, and is it true? A: The depreciation Google Link Filter theory suggests that if Google detects a sudden increase (ie several hundreds or thousands) in the number of links to your site, they can sandpit for a period (or in fact penalize you by lowering your ranking Or of a blacklist of your site). There is a lot of anecdotal evidence supporting the theory, but there are also many discount. Nobody categorically proved its existence. Q: What do I S.E.O firms beware of? A: Beware of S.E.O companies that promise or guarantee results within a given time frame, especially if they will not expand their ways to link to your site. Q: I am confused by all the terms used in S.E.O, can you help? A: See our signature for be S.E.O Expert. Q: What is keyword analysis? A: The first thing you need to do when you begin to run after a good search engine ranking is deciding which words you want to rank well. This is called conduct a keyword analysis. The keyword analysis involves a bit of research and a good understanding of your business and the benefits you offer your customers. For more information, download our free 'S.E.O eBook "Secrets of S.E.O Expert. Q: Should I submit my site to search engines? A: Theoretically, no. But I do not want to risk not to do so - especially since it's free. As soon as you register your domain name, submit it to Google! Even if you haven ¡| t built your site, or thought about your content, submit your domain name to Google. In fact, even if you have not fully articulated your business plan and marketing plan, submit your domain name to Google. For more information, download our free 'S.E.O eBook "Secrets of divinewrite.com / seosecrets.htm. Q: Should I submit my site to search engines more than once? A: No need. Although some search engines let you do this, there is really no need. Q: What are the directories and do I submit my site to them? A: Directories are sites (or Web pages), which lists simply great site and give a brief description of the site. Some are free and some require you to pay for an add Free directories are useful because you get a free link. However, the links are not worth much. Paid directories can be good if they are relevant, but can be expensive in the long run, so choose carefully.